Here’s a great example of a contest description. This will create a viral feedback loop, bringing more people into the competition. Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? © Copyright 2021 Sprout Social, Inc. All Rights Reserved. If you want to be brave, you can ask people to tag two people. Abhay Gautam. As useful as social media is, it is also highly competitive. Doing things this way can help expand the reach of your contest, improving your ability to generate brand awareness. Be confident in your content strategy by analyzing different filters, captions and more to see what works best with your audience. In 2017, Starbucks enjoyed a 26% growth in followers as it gained nearly 3.3M new followers. It's messy. Here’s an example of a profile that is doing something similar, but instead asking people to submit the photos to the host’s account directly. With this kind of format, the winner of the contest will be the person who has been tagged, and not the person who left the initial comment. An alternative take on this format, the ‘nominate a friend to win’ contest, can work equally well. What website should we analyze? 28. ViralPost analyzes your own account’s engagement history and identifies the optimal times for you to post algorithmically. In fact, our very own research on the best times to post to Instagram pinpoints the top times to post for multiple industries, or you can follow our research of the best times across all topic areas below: Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand. If you want my team to just do your marketing for you, click here. Don’t forget to provide content to your followers as if they were friends on your personal feed: this might include posting memes, inspirational content, or just re-sharing interesting photos or artwork (all properly credited, of course) that can give your followers a little mental pick-up during the day. Instagram contests can also help you achieve more engagement. Alex York is a former Sprout writer, and he's your guiding light to all things content. In fact, simpler contests generally draw more social engagement and participation. Because of this, you may want to use this contest format only when you have a highly-engaged audience that cares about your profile and its content. See How My Agency Can Drive Massive Amounts of Traffic to Your Website. If you focus on giving away prizes that are relevant to your target audience, your contest will generate better results. With this Instagram contest, you ask people to like your content if they want to enter the contest and have a chance of winning. People are continuing to use social media as their contact reference for brands, whether its for off-the-cuff questions and chat, serious customer care queries, or praise for their favorite brands and products. A post shared by Urban Outfitters (@urbanoutfitters). If you truly want to get more Instagram followers, let people know where to find you. Instead of asking people to randomly tag someone, you can instead suggest that they tag someone they believe deserves to win. You can easily leverage your other social networks to direct users to your Instagram. In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more features to perfect your brand’s feed. Don’t go blindly into the hashtag universe, know what you’re tagging so you can build your following. Download our free guide to get started. It’s simple and fun. Try to respond to as many questions or comments as possible, because it could mean the difference between getting a new customer, follower or improving your relationship with your audience. This monstrous 15,769 word Instagram Marketing Guide covers everything from setting up your business account to growing your followers and running your first ads. Oh Snap! This contest format is especially useful for a business because it helps show potential customers how a product can be used. The tag-to-win contest idea is nice and straightforward. Our Index research also showed 89% of consumers will buy from a brand after following on social, so it’s important to secure the attention and loyalty needed to convert a visitor to your profile into a follower. Get social media resources and tips in your inbox weekly. Here’s an example of how someone might post their own content in the hopes of obtaining a vote. What's your marketing budget? Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content. You can then cross-reference comment counts with the actual feedback being received to determine sentiment and whether or not your content is working as desired. If you want my team to just do your marketing for you, 7 Instagram Contest Ideas to Grow Brand Awareness, You're moments away from growing your traffic, We want to create a plan that works within your budget, We want to create that works for you business size. This is Not a Pipe is a painting by famous Belgium artist René Magritte.The work shows a pipe, but below it, the artist there is a quote by the artist in French “Ceci n’est pas une pipe,” which when translated to English, means “This is not a pipe.”The work was created in 1929 but still puzzles many viewers to this date. Then you can count the likes that people have gathered on that platform and combine them with what they’ve achieved on Instagram. This will make it easier to track, benchmark and analyze Instagram content across accounts. Transcript. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them. Provided that you have a large enough follower count, there will be brands that are willing to provide a prize for your contest in exchange for some promotion. This is why testing is so important. You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. As you might have guessed, giving away items of high value tends to produce higher levels of engagement. Social Media Examiner points this theory out by explaining how the hashtag #love has more than 184 million photos connected to it. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place. So, if you want a popular Instagram account, running contests is a great place to start. A fire station has used a cheeky reference to a popular hip-hop song to encourage smokers to properly dispose of cigarette butts. We’ll also dive into some of the best practices you’ll want to keep in mind when running your contests. If you’re worried about being stuck in a cycle of constantly churning out contests, all in the name of boosting brand awareness, don’t worry. Reply. Long after the contest is over, you can repost the content that the contest generated. Similar to the ‘like-to-win’ example from earlier, you can combine the format of the selfie contest with the other contest formats we’ve already covered. The first is to make sure that you write a clear and detailed description for your contest. Try sponsoring user-generated content to get your brand in customers’ feeds. This contest format does a great job of improving your profile’s organic reach. Revenue$0 to $3 million$3 to $10 million$10 million to $50 million$50 million to $100 millionAbove $100 million In the long term, this arguably does more harm than good. Revelation 12:11 (NASB) “And they OVERCAME him because of the BLOOD of the LAMB and because of the WORD of their … Save my name, email, and website in this browser for the next time I comment. Over 2 million businesses connect with people on Instagram. Do you have any tips related to running Instagram contests? If you like what we are doing please consider supporting us … Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. Make sure that, when you create the rules for a selfie contest, you add that you might use the content at a later date. With this contest format, you just need to come up with a simple challenge for people to meet, and the person who solves the challenge wins. Terms More new kit for your appraisal: Venn Var 40 TCD – Filament Wound Disc Brake Carbon Rim, POC launches the Omne Eternal helmet, MAAP x 100% Glendale sunglasses with HiPER lenses, Pivot new E-Vault urban and gravel bike, two new bags from Chrome Industries and what people are saying about the TorchONE in the City. In April, the company started piloting a feature that shows location and where followers are based on posts from these accounts. Keeping your followers happy and engaged is important too. The more conversation grows around your feed, the more likely it is that you’ll gain followers. You're moments away from growing your traffic If you’re ready to put Sprout’s powerful tools behind your Instagram management, start a free trial today. TikTok, Twitter, and Giphy invade Instagram . Last but not least, when you make your Instagram followers happy, you see the payoff in audience growth. But becoming Insta famous isn’t just about the number of followers you have. Reach Do Not Sell My Personal Information. Here’s another one from the Empire State Building Instagram account. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. The days when Instagram was only a place for filtered images are long gone. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. The person with the most likes is deemed the winner of the contest. Don’t add numbers or special characters to your username, and if possible keep it in-line with other social media handles you already have. Instagram. Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. How can we get in touch with you? You can use our Instagram Competitors report to get a look at what’s working for other brands in your industry. While this is easier said than done, it’s smart to learn what content your followers want to see. Adblockers make us sad. Alex York. Pay for likes and follower sites are everywhere, but these shortcuts are never worth it, as the Instagram algorithm regularly gets updated to weed out paid, low quality accounts and interactions. All of these stats show that running Instagram contests is one of the best ways to improve brand awareness. With a selfie contest, you ask people to post a picture of themselves while they’re using your product, or with the product somewhere in the background. The last thing you want to do is seem too salesy. Get a hands-on look at these features and more with a 30-day free trial of Sprout. What's your phone number? .Vintras was a French Gnostic revivalist from the around the middle of the 19th century (1807–1875) . However, make sure that you’re not just asking for a follow. We’ve given you plenty of tips for brainstorming and scheduling content, so put them into practice in a way that feels real to your brand voice. This approach can help you achieve great results with a voting contest without asking too much of your followers. This contest format is simple and low-effort, making it a good choice for anyone who is new to running contests on Instagram. There are other ways to garner more followers, of course, but you want to use every tool in your arsenal to increase brand awareness. For businesses, social media platforms like Twitter, Instagram, YouTube and Pinterest are excellent spaces to engage directly with the real people who support you. True fact - when I first started salvaging furniture, I cringed at the mere feel of sandpaper. Before you run your first contest, you need to be aware of some important best practices. You want more eyeballs on your content. It won't go beyond the console. Step 3: Engage With Your Instagram Followers. You may want to edit the image you use to announce the contest so that it highlights the fact that you’re in need of a caption. This second part does a good job of letting people know what they need to do to be eligible to win. The next bit tells people how they can gain an extra entry. 123.7m Followers, 770 Following, 849 Posts - See Instagram photos and videos from Miley Cyrus (@mileycyrus) With all of that out of the way, let’s check out some of the contest ideas you can use. 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