According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feed through unpaid distribution and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit's weekly, monthly, or quarterly average organic reach. When it comes to evaluating influencer reach, many marketers (especially those within the PR agency space) continue to measure a blogger’s performance by dividing their unique visitors per month (UMV) by 30. While commonly confused with reach, impressions are the total number of times your content could have been seen. Overall ad performance: If you just purchased an ad — say, on a blog — and your unique visitor count increases, that could mean the ad’s working for you. This includes people who have and haven’t liked your Page. UMV forms the basis of many web analytics. Changes over time: Watch unique visitors over time. Reach can also be expressed as a percentage, which indicates the percentage of the Population that is exposed to at least one Spot. Frequency is the average number of times the advertisement will be presented to the Reached Population. One visitor can view many ads. Organic Reach. How to Calculate Social Media Reach. Gross Impression and Unique Impression An ad impression, also known as an ad view, is a single instance of a single advertisement appearance. A raw/gross impression is counted every time the ad is displayed to a visitor. Since it counts individual visitors rather than repeat visits, it’s traditionally believed to offer a sense of a site’s true audience size. Seriously, they are, trust us: 30% of the questions we get in Tweet Binder are related to engagement, reach or impressions. Try to maximize this metric to increase brand awareness. Among many features within the tool’s panel, you get the chance to measure the social media reach of social media posts, hashtags and accounts on Facebook, Instagram and Twitter. Unique Reach aggregates impressions across devices, campaigns and formats. Reach, then, excludes duplication. Engagement is also esential. Frequency. It includes duplications and repeated viewings. One of the ways to calculate social media reach is to use a social media monitoring tool, for example Brand24. The way to calculate them is pretty simple as we have seen. Impressions: The number of times your content, whether a post or a story, was shown to users. Definition: The number of unique people who visited your Page or saw your Page or one of its posts in News Feed or Ticker. Paid reach-- number of unique people who saw your post from a sponsored product -- such as ads for Page posts or sponsored stories. You want to dig deeper with page views and referrers, but unique visitor count is a good initial clue. Reach tells you how many unique users are served your content every day. Why It Matters: Since this metric omits paid Reach, this gives you a better idea of the number of people you reached organically (without the aid of advertising) with your content. Reach Percentage. Frequency is the number of times that the average household or person is exposed to the schedule among those persons reached in the specific period of time. Reach is the number or percent of different homes or persons exposed at least once to an advertising schedule over a specific period of time. One way to calculate frequency is to divide the number of Impressions by the Reach. Viral reach-- number of unique people who saw your post from a story published by a friend. 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